Engineered for Speed
Tech powered, process driven, and designed to scale fast
An Engineered Ecosystem
GoodLooking created an ecosystem of services to start, scale, and sell technology platform companies.
Governance
We have a 300 point governance system in place that lets us rapidly start and scale a business - without compromising security or compliance.
Finance
Strategic financial operations are designed to grow top and bottom line growth, power incredible ROI to our investors, and scale our businesses fast.
Marketing
Yearly, quarterly, and monthly marketing and sales strategies designed and implemented rapidly. We have a systematic lead generation process designed to close deals fast.
Operations
IT, facility management, support, and security are all strategically designed and aligned by our Ops team so our portfolio companies can focus on growth.
Recruiting
We built our own automated recruiting, screening, and hiring tech platform, based on 20 years in the SaaS space.
Product
We have our own R&D division dedicated to building platforms and manufacturing assets to assist our portfolio companies. When we see an opportunity, we have the resources needed to move fast.
Our Process
Move fast - without breaking things
We’ve spent nearly twenty years developing an ecosystem that lets us see, start, scale, and sell technology platform companies.
See It - fast.
We are constantly looking for a problem to solve - a fire to put out. A big fire. A fire that affects a large group of people. A fire that requires intelligence, sophistication, and deep experience to extinguish. We read, we travel, we build relationships, we observe - looking for smoke. Looking for confusion. Looking for the chaos that causes people to be shortsighted. We strategically study confusion because it is the smoke that tells us we are close to a fire. And once we find the fire, we get to work.
Start It - fast.
Usually, we do that by buying or building a technology platform to serve as the foundation for a new business. We know technology and have a lot of platforms already under our management, so we can move fast. We combine the assets we’ve developed over the past 20 years, a little elbow grease, and a lot of passion to build a new business that can scale securely and quickly.
Scale It - fast.
We have developed a 300 point governance and growth process that streamlines, secures, and scales technology businesses. Everything from recruiting and marketing to compliance and janitorial. That lets us implement our processes - fast. With our platform and processes in place, we can securely scale - fast. We put the petal to the metal to grow through marketing, sales, and acquisitions.
Sell It - fast.
We plan out the entire see, start, scale, and sell strategy from the very beginning of each fund. That means we start preparing to sell from day one. We usually have buyers lined up and activated 12 months or more before our targeted exit date. So we can sell - fast.
We build technology companies to the Early Majority stage. We have spent 20 years building an ecosystem for quickly starting, scaling, and selling technology companies that cross the chasm.
Source: http://www.themarketingstudent.com/wp-content/uploads/2017/04/chasm-adoption-lifecycle.jpeg
Want access to a fund?
We are always looking for equity partners for our portfolio companies. If you are an accredited investor who wants:
Direct investment in a portfolio company - no management fees or conflicts of interest
Fast liquidity - most funds have 36 month exit horizons
Exceptional returns - we have consistently produced 50%+ IRR* in our portfolio companies since 2009
A great partner - we value ethics, honesty, intelligence, and results
then you should get in touch now.
Our History
Twenty years of technology leadership.
We’ve been building up speed for a long time.
2001 - 2008
Our founder designed the first prototype of the healthcare EMR that would become HealthTrust Software.
A $30 investment produced more than $2M in shareholder value.
2009 - 2014
We took on our first investor and began learning the ins and outs of private equity. We slowly figured out a way to do it better.
A $300K investment produced more than $4M in shareholder value.
2015 - 2018
The team relocates to Austin, Texas and begins designing the software and services platforms in use today.
We bought out prior investors so we could own the entire platform stack.
2019
GoodLook Inc. is founded to start, scale, and sell technology companies built on our platforms. Three have been created so far.
50 platforms. 500 components. 300 service processes. 1 result. Speed.
Investment Risk
All investments, including real estate, is speculative in nature and involves substantial risk of loss. We encourage our investors to invest carefully. We also encourage investors to get personal advice from your professional investment advisor and to make independent investigations before acting on information that we publish. Much of our information is derived directly from information published by companies or submitted to governmental agencies on which we believe are reliable, but are without our independent verification. Therefore, we cannot assure you that the information is accurate or complete. We do not in any way warrant or guarantee the success of any action you take in reliance on our statements or recommendations.
Past performance is not necessarily indicative of future results. All investments carry risk and all investment decisions of an individual remain the responsibility of that individual. There is no guarantee that systems, indicators, or signals will result in profits or that they will not result in losses. All investors are advised to fully understand all risks associated with any kind of investing they choose to do. Hypothetical or simulated performance is not indicative of future results. Unless specifically noted otherwise, all return examples provided in our websites and publications are based on hypothetical or simulated investing. We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because hypothetical or simulated performance is not necessarily indicative of future results.
Don’t enter any investment without fully understanding the worst-case scenarios of that investment.